Max’s interest in Morgan car history stems from his long-term involvement with the motor hill climb at Shelsley Walsh where Morgan cars have been competing since the 1920s. He will trace the company’s development from its origins in a Victorian Herefordshire parsonage, through the production of inexpensive Edwardian “cyclecars”, to the marketing of motoring nostalgia in the present day. The first Morgan model sold for £65 in 1910!